Summer can be an unpredictable time for those of us in the gym and fitness studio owners. Fitness-related memberships in July are at their lowest industry average, but it can feel like a complete gym summer slowdown that drags on if you’re not prepared. The key is a dual focus on both retention and new sales – boost gym membership sales while also keeping member retention high.

Let's be honest. As a boutique studio owner, staffing has topped your emergency list a time or two

What does your fitness studio’s conversion rate- the percentage of intro clients who purchase long-term memberships- look like lately?