Five Ways to Improve Your Fitness Studio's Member Retention during the holidays
Let's agree that you want to keep those members happy and committed so they don't become someone else's dream members. With the holidays approaching, it's the perfect time to focus on increasing your gym's member retention and making your clients feel appreciated.
Step-by-step to win back lost clients (with examples!)
You have the idea, now here is the step-by-step outline to get your clients back in the door.
6 Exciting Fitness Challenges to Improve Gym Member Engagement
As all fitness studio owners know, getting new clients in the door is only half the battle. Keeping them engaged is the real challenge- especially once you've optimized your client flow. One of my favorite ways to increase gym member engagement is with challenges.
3 Ways to Survey Your Gym Members to Increase Retention
The quarterly survey is my favorite tool to combat membership churn in the wellness industry. Free tools such as Survey Monkey enable you to build templates to easily survey your clients. By asking key questions and analyzing the data, you can then strategically improve your business each quarter
One tool to Improve Your Gym's Sales Process and Retention
One of the first things I ask my clients is, “if I were a brand new client standing at your desk, what is my step-by-step experience?” Usually, studio owners tell me their ideal scenario, but when I ask them how they know it’s occurring, they admit it’s hit or miss. Margins are tight right now; we don’t have room for low conversion rates. If you don’t have a client flow, it’s time to create it.
Celebrate Your Gym Members and You’ll Keep Them Forever
We love to be rewarded. Coffee punch cards, participation trophies, loyalty programs- it doesn’t matter what prize is; most of us like to feel like we’re earning something in exchange for our efforts. Sure, intrinsic motivation is essential, but how great does it feel for someone to say, “Hey, I couldn’t help but notice that you achieved that milestone. Great job!” I’m a sucker for a personalized email and a sticker chart.
So how do you capitalize on that feeling in your studio? Milestone rewards! As a studio owner, one of my favorite programs is the 100+ class club. How fitting that as a coach, one of my favorite things to do is implement them clients’ studios. Why? It’s one of the easiest ways to show clients, “I see the work you’re doing, and I commend you for it.” You probably got into boutique fitness because you love and look forward to taking class, but your clients may have to push through any number of roadblocks to make it to class each day. Notice that effort, and you’re one step closing to life-long clients.
The Most Important Boutique Fitness Retention Strategy
The connections and friendships that organically form between members is the magic that makes boutique fitness so unique. Implemented effectively, it should look like an effortless happenstance, but like most things, this member retention strategy is carefully choreographed.