Summer Slowdown? Seven Tips to Increase Retention and Sell New Gym Memberships in the Summer
Summer can be an unpredictable time for those of us in the gym and fitness studio owners. Fitness-related memberships in July are at their lowest industry average, but it can feel like a complete gym summer slowdown that drags on if you’re not prepared. The key is a dual focus on both retention and new sales – boost gym membership sales while also keeping member retention high.
Gym and Fitness Sales: Three Quick Tools To Sell More Packages
What does your fitness studio’s conversion rate- the percentage of intro clients who purchase long-term memberships- look like lately?
Top Ten Tips From a Business Coach to Implement in Your Fitness Studio
I polled a few of my respected colleagues to develop the top ten things your business coach wishes you knew.
Think of it as a free coaching call on the house.
5 Steps and Scripts to Win Gym Clients Back With a You Miss Us Campaign
My favorite come-back sale is a buy two classes, get one free. I only like to use free as an active strategy, which should include a purchase component (i.e., buy X and get Y Free). Keep the offer short and finite. A client who has been inactive for months will not sign up for a six-month membership, even if you discount it deeply. Create a low-stakes, low-cost offer to help them fall in love with your gym again.
Need to Increase Gym Membership Sales? Your Complete Checklist to Ask For The Sale.
As the gym owner, you have the experience to guide your client in choosing the package that best serves their needs. That doesn’t mean you should personify the gym sales tactics that give the fitness industry a pushy reputation. You can embody confidence while supporting your new client’s goals, schedule, and budget.
Four Steps to Increase Gym Memberships and Improve Your Sales Process
If you own a gym or boutique fitness studio, your confidence in asking customers to buy is often the difference between a profitable fitness business and hoping to break even.
One tool to Improve Your Gym's Sales Process and Retention
One of the first things I ask my clients is, “if I were a brand new client standing at your desk, what is my step-by-step experience?” Usually, studio owners tell me their ideal scenario, but when I ask them how they know it’s occurring, they admit it’s hit or miss. Margins are tight right now; we don’t have room for low conversion rates. If you don’t have a client flow, it’s time to create it.
Step by Step Open House Marketing to Attract New Clients
Part 2 of the open house series. How to market your open house to the public
How to Sell More Gym Memberships
Rather than asking “if” the client will buy, you ask, “when would you like to start?” Adjusting your sales strategy to implement the assumptive close in your fitness studio while teaching and selling will increase profits and help you sell more gym memberships.
How to plan an amazing open house
We’ll talk about how to design your perfect open house that actually brings in new clients first, and then how to market it in part two.