Summer can be an unpredictable time for those of us in the gym and fitness studio owners. Fitness-related memberships in July are at their lowest industry average, but it can feel like a complete gym summer slowdown that drags on if you’re not prepared. The key is a dual focus on both retention and new sales – boost gym membership sales while also keeping member retention high.

Let's be honest. As a boutique studio owner, staffing has topped your emergency list a time or two

What does your fitness studio’s conversion rate- the percentage of intro clients who purchase long-term memberships- look like lately?

You have the idea, now here is the step-by-step outline to get your clients back in the door.

Let's talk about pricing for your boutique fitness studio. Studies show a change in pricing can increase or decrease your revenue by 20-50%. What could your gym do with 20+ percent more money?

I polled a few of my respected colleagues to develop the top ten things your business coach wishes you knew.

Think of it as a free coaching call on the house.

As all fitness studio owners know, getting new clients in the door is only half the battle. Keeping them engaged is the real challenge- especially once you've optimized your client flow. One of my favorite ways to increase gym member engagement is with challenges.

As a fitness industry coach, I've spent most of my time lately discussing marketing in the post-pandemic gym landscape. Countless articles, webinars, and studies have been dedicated to cracking the code of what makes for an effective marketing campaign. While no perfect solution will guarantee hundreds of new gym members through your door (despite many marketing firms' promises), trends are becoming evident that you'll want to take advantage of.

My favorite come-back sale is a buy two classes, get one free. I only like to use free as an active strategy, which should include a purchase component (i.e., buy X and get Y Free). Keep the offer short and finite. A client who has been inactive for months will not sign up for a six-month membership, even if you discount it deeply. Create a low-stakes, low-cost offer to help them fall in love with your gym again.